Your point of view is refreshingly playful. Where does fun and joy fit in your creative process?
Irony and spontaneity have always been part of both our lexicon and approach at creation, so
it’s something that just comes out naturally. It’s the reflection of our attitude and way of working,
even if lately, as the brand’s reaching a new level internationally, we’ve been proposing a much
more mature and sophisticated vision through the collection and communication.
Can you speak on why “Made in Italy” is important to the brand?
Made in Italy is a key part of SUNNEI. It was born and based in Italy, the country at the highest
level in terms of craftsmanship and know-how; our product is the result of the combination
between this part and our fresh aesthetic. It just came up naturally that we must produce and
work with Italian factory, sharing with them our attention to details.
What is next for SUNNEI?
We expect to celebrate our upcoming 5th year of activity with a fresh and positive spirit.